Brand identity unveiled for Birmingham Library
June 7, 2010 by Lyndon
Stationery printers in South Birmingham could be gearing up for a busy time after the new multi-million pound Birmingham Library unveiled the next element of their branding. KLM, the Birmingham based creative marketing agency appointed by the library, unveiled the new brand identify for Birmingham Library and this will be debuted across the city on the hoardings around the building development that is taking place in Centenary Square, in Birmingham city centre. The hoardings will be there until the opening of the new library in 2013, displaying the new brand identity and creating a strong visual impression of the venue before it even opens in three years time.
In addition to the building hoardings, the creative team at KLM will be working on an entire set of brand guidelines and stationery templates for the library to ensure consistency and a strong image throughout all their marketing and communication efforts. This will be extended into any advertising copy and also their point of sale materials which could be beneficial to poster printers and POS printers in South Birmingham.
A strong visual identity is essential for any brand as people tend to respond to colours and images rather than words. To win Birmingham Library’s business, KLM will have had to demonstrate that they understood, through insight, how the Council’s library needed to be perceived in their audience’s mind and as it is such a huge development in the city and the West Midlands as a whole, the brand identity needs to be spot on.