Birmingham Airport launches poster campaign
June 6, 2012 by Gareth
Birmingham Airport recently launched a new poster campaign, encouraging residents of the midlands to choose this airport over others in the UK.
Birmingham Airport’s latest advertising campaign features the strapline “Birmingham Airport makes more sense,” and is designed to convince both local residents and people from closer to London that using this airport is better than using other airports. The idea behind the campaign is that increased use of the local airport will bring more business to the area and well as potentially increasing tourism and boosting the local economy.
The posters are dotted strategically throughout the midlands on the road to London and the aim is to boost the number of passengers using Birmingham Airport to 36 million by 2030. This aim could be a reality thanks to the airport’s innovative use of poster printing.
South Birmingham, Coventry and the wider midlands region are home to a number of travellers that often use Birmingham Airport. Whilst local airport usage is key to sustaining the current numbers of people using this facility, the new poster campaign is designed to take pressure off airports in the South East of the UK by pointing travellers in the direction of Birmingham Airport.
The CEO of Birmingham Airport, Paul Kehoe, spoke about this in a recent interview, saying:
“By making use of existing capacity across the UK, at airports such as Birmingham, capacity can be released in the South East, which would also pave the way for growth outside of London and the South East, and help rebalance the UK’s economy.”