Uses for postcards
Most people are aware of the main use for postcards, conjuring up images of holidays abroad and the seaside. However, companies are often the biggest users of postcards, judging by the postcard printing in Glasgow that goes on, with businesses continuing to use them as part of their marketing tool kit.
You are likely to have received postcard marketing efforts through the post from various companies at some point. However, this is not the only way that postcards can be used by businesses. Postcards can be used by your company in place of business cards. At trade fairs and meetings, you can get your details plus your company message straight into your target market’s hand by distributing branded postcards. You are not only making sure that a potential customer takes away your contact details but you are giving them a reminder of just what the benefits of working with your company are. Postcards can also be used like aflyer, being distributed on the streets or at trade fairs, or posted on bulletin boards in target areas.