The work of the poet Robert Burns inspires many people to visit Ayr. Burns was born in the village of Alloway, on the outskirts of Ayr, and visitors to the town can see his birthplace, Burns Cottage. The Burns Heritage Centre is a popular tourist attraction celebrating Burns’ life and poems. Ayr’s printers are needed to provide promotional materials for the many special events held in honour of Burns, including annual festivals and other celebrations. As Burns has an international reputation, high quality printed materials are important for local businesses to be able to create the right impression to visitors to the town.
Ayr also attracts tourists because of its status as a seaside resort in South West Scotland, and has traditionally been a holiday town for many Scottish people. The town’s busy shopping centre includes many of the larger shopping chains as well as a number of smaller, independent shops, and the city of Glasgow is less than an hour’s drive or train journey from Ayr. Printers in the area can help Ayr’s businesses make the most of its connections to the larger city.
April and September are busy months for Ayr Racecourse, which hosts the Scottish Grand National and the Ayr Gold Cup. Ayr’s printers are in an ideal position to provide the brochures and leaflets needed to promote these popular events to the town’s residents and visitors to the area during these times. With nearby attractions such as Culzean Castle, a National Trust property hosting a programme of events, there’s a lot to keep local printers busy.