Largest 3D lenticular display ever in the UK?

May 7, 2010 by  

The film Avatar has already broken records around the world, and now it looks like it’s just broken a new print record as well.

The movie, directed by James Cameron, has already surpassed his own directorial hit ‘Titanic’ in the worldwide box office stakes, in part due to the fact that Avatar is in 3D and 3D tickets cost more for theatregoers. Now it appears that Avatar may have set a new 3D print record too.

Lenticular specialist company Riot of Colour has created a 3D panel that is to be displayed at HMV’s flagship store on Print company in Oxford printing services Oxford Street, London, to promote the DVD and Blu-Ray release of the movie. The display is believed to be the largest 3D lenticular display ever created in the UK, setting a new record for Avatar.

The display, created by the Charlton based company, comprises of five 2.4 metre panels.

In addition to this giant display, Riot of Colour also produced another, smaller, display for the HMV store on Bond Street.

Riot of Colour’s director, Mark Roblett, believes that the display is the largest ever created in the UK. According to Mark, it took the digital print specialist weeks to render the huge files that were sent over for Avatar, before the display was finally ready for HMV.

Mark commented:

“It’s always nice to have an opportunity to push the boundaries of lenticular technology to new levels.”