IPEX 2010 will be mainly digital
March 4, 2010 by Gareth
Recent printing trends confirm a growth in the marketplace for digital solutions. This year’s forthcoming event, IPEX 2010, which will take place at the NEC Birmingham on 18th-25th May, will see digital print as the dominant exhibitor.
Trevor Crawford, the IPEX exhibition director, has revealed that 38% of the exhibition floorspace is booked by digital manufacturers and suppliers with just 26% being taken by presses. Mr. Crawford believes that the market is more positive compared to six months ago and speaks of a ‘new air of controlled optimism’
According to Mr. Trevor Dodsworth, head of product marketing at Cannon Business Solutions, who has doubled its space take-up this year, digital is now a larger component of major tradeshows due to advancements in technology. Mr. Dodsworth said:
“Rather than being a ‘new kid on the block’, digital is now an established part of any major event.”
The exhibition is reflective of the increasing mix of traditional and digital solutions for printing companies. Analogue technology is still likely to have a large part to play in the future. Mr. Chas Maloney, director of marketing at Ricoh UK, who will showcase their Pro C720 and C720S production printers at the exhibition, said:
“I still believe that there is room for both in the marketplace. If I’m seeing a balance moving towards digital then it’s just that, a balance. What is important is focusing on the customers’ needs and demands,”
The print industry is moving into an interesting phase. It will be interesting to observe the movements over the next year or two.