Celebs line up to preserve tradition
October 12, 2010 by Gareth
Businesses that offer postcard printing will be pleased to hear that a host of celebrities are signing up to a British Airway’s campaign aimed at saving the tradition of sending a postcard when on holiday. The airline has launched their campaign in their in-flight magazine, High Life, after a survey found that very few people actually post a card to their friends or family when on holiday. Modern technology has meant that most British holidaymakers use their mobile phones to make contact with those at home, either via text or internet through email or Facebook. In fact, only 1 in 10 of those asked said that they would send a postcard.
BA’s magazine has issued an invite to a host of famous people to design a postcard and an auction will take place online throughout October with the proceeds going to BA’s charity tie up with Comic Relief, ‘Flying Start’. Flying Start works with vulnerable children across the UK and abroad to improve their quality of life. Postcard designs by the likes of Tracey Emin, Sienna Miller, Gordon Ramsey, David Bailey and Florence Welch can be bid for online at bahighlife.com until November 1st. The postcard designs are hand drawn creations by the celebrities from their latest trips away.
To promote the campaign, Tracey Emin is editing the October edition of High Life and discussed that her passion for sending a postcard had come from her childhood when her father had sent her postcards from his trips. She hopes that others would continue the tradition.