Leaflets cause salon a potential fine
July 24, 2010 by Michael
A Lancashire hair and beauty salon has come under fire from council officials after they used printed leaflets to promote their business. Coast Salon, located in Chorley, Lancashire, wanted to promote its services to the local community and had some leaflets printed up to distribute their offers and discounts to customers.
However, salon owners Sarah Hayes and Anne Nolan placed the leaflets on parked vehicles around the town centre area in order to drum up trade and were threatened with a £75 per vehicle fine from council officials unless they removed them. The owners knew that this kind of marketing worked above all their other efforts and so were shocked to discover that they were falling foul of council rules.
The council claimed it was a litter issue and that was the potential cause of the fine. However, the council also said that they were as keen as traders to promote business in the town centre and were looking at other ways to attract custom to the businesses in the area.
Leaflets and flyers are a great low cost way for small businesses to promote their products and services and they should be considered as a great marketing tool if budgets are tight. However, Lancashire businesses should consider proceeding with caution and ensure that they have the appropriate permissions to distribute leaflets and flyers, but if your company is looking for flyer printing in Preston or other areas of Lancashire, then there are printing companies in the area who could provide quotations.