Specsavers was ready for England’s World Cup exit
July 7, 2010 by Michael
It seems that Optician retailer Specsavers had anticipated England’s early defeat at the World Cup and was ready with a campaign to cash in creatively on our departure from the football competition. Specsavers’ campaign creative used humour in its advertisement and focused on England’s disallowed goal in their final match against Germany, which ended in England’s defeat as they crashed out of the World Cup losing 4-1, before even reaching the quarter finals.
Specsavers’ in house creative agency devised the strap line “Goal line technology…. from £25” with an image of Specsavers glasses. The advertisement was devised for press and had to be ready in time to make the deadlines for the national papers, including The Sun, the Daily Mail and the Daily Star a few days later. Missing print deadlines can be a costly mistake, whatever you are trying to produce and so if your company is looking to seize the moment with a timely and creative piece of marketing, ensure that you liaise closely with a print company in Ware, or in an area closer to you for latest deadlines and realistic turnaround times.
This latest creative from Specsavers continues in the same vein as previous work, using humour in its marketing. Earlier in the year, Specsavers ran a viral film called ‘Spermsavers’ which was developed to celebrate the company’s 25th year anniversary. In this comic film, the sperm were seen to be swimming towards an egg but unfortunately, the sperm missed and tried to impregnate the Specsavers logo.