Real Ale Festival in Ware
April 29, 2010 by Lyndon
Residents of Ware, in Hertfordshire, can’t fail to have noticed the posters and flyers around the area over the last few weeks promoting the Ware Real Ale Festival. The festival is an annual affair, and gives residents of Ware the chance to sample some of the rarer, and more exclusive ales and ciders from around the British Isles.
The festival itself took place on April 9th and 10th, and was held in the Arts Centre, at Ware’s Kibes Lane.
As well as offering some rarer ales from around the UK, the festival also represented good value for money for local residents as all ales were just £2.40 per pint. The beer festival also featured live music, so that you could enjoy some toe tapping action while you sample some fine real ales.
As with most ale festivals in the UK, attendees to the festival were given a glossy brochure showing the available ales and ciders for them to choose. The brochure, as well as showing what tipples were on offer, also had adverts for local Ware businesses. A local brochure printer in Ware would have been consulted over the work.
Poster printers in Ware would have also been involved with promoting the Ware Real Ale Festival in order to make it the success that it was. This year saw the 13th festival take place in Ware, and over the years it has become bigger and bigger. It’s not just local Ware residents who attend either, the festival draws in beer and cider lovers from all over the UK.
The festival also supported some local good causes, with local charities ‘U3A Gardening Club’, ‘Sad Cats’ and ‘Guideposts’ benefiting from the money raised.