Kew Gardens branch out with poster campaign
October 9, 2010 by Lyndon
Using a creative agency from Newcastle and a company providing poster printing in Potters Bar or other areas across London, the capital’s famous Kew Gardens has unveiled a new poster advertising campaign to promote areas of the gardens to families across London this autumn. In addition to internet activity in the form of banners on Kew Garden’s own website, the company has commissioned Cravens, a Newcastle based creative agency, to develop a poster creative to promote their ‘Botanical Play’ areas of their gardens where families and children can learn, explore and play.
Cravens have used artwork by Sarah Horne, a children’s illustrator, as part of their creative design which will run on billboards in central London. The campaign is due to run throughout October and will be posted at large 48 sheet poster sites in major train stations in the capital as well as on cross track 48 sheet posters on the London Underground capturing and engaging large numbers of commuting audiences with these high impact poster sites.
It is hoped that the illustrated creative displayed on the 48 sheets will resonate with commuters and encourage families to come to Kew Gardens during the autumn season. Craven’s client service director, Cathy Atkinson, claimed that the creative execution has been developed to be child orientated and to capture all the fun of the experiences at London’s Kew Gardens as well as the opportunity for children to learn in the botanical gardens and to develop an understanding of nature.