Avatar launched on DVD and Blu-ray
May 4, 2010 by Michael
Retail marketing agency Bezier, who have an office in Poole, know the value of point of sale displays in driving sales, and have been working with a prestigious client, Twentieth Century Fox Home Entertainment, on the launch of smash hit film Avatar on DVD and Blu-Ray. Their POS work coincides with a launch event that the agency helped Fox to stage in London’s Oxford Circus at the HMV flagship store. For the launch event, the store was transformed into the World of Pandora through poster printing and POS, and exclusive merchandise was distributed to customers.
The point of sale displays formed an essential part of the launch to ensure that the Avatar DVDs and Blu-Rays become the consumer’s must have item for 2010. Such a big presence at point of sale was essential to achieve this, and Bezier worked with retailers to ensure that all displays complied with the desired specifications to make a memorable retail launch. The agency’s work included in excess of 30 point of sale displays and, most innovatively, an interactive area for shoppers in trailers outside Sainsbury’s stores, for consumers to be drawn into the world of Pandora from the futuristic film.
Point of sale displays are an integral part of a media mix when promoting such a product due to the increasing competition for consumer spend. If your company is looking to stand out from the competition and is looking for POS printing in Potters Bar, or any other areas of London, then there are creative agencies and able printing companies who are equipped to deliver fantastic stand out POS for your product.