Practical considerations for brochure and catalogue design
These might seem like obvious considerations, but in the rush and organisation to get your company product range out to customers in a brochure or catalogue form, it can be easy to make some very simple mistakes.
Firstly, always bear your customer in mind. It is easy to be carried away in the photography and design process and be swayed by other people’s input or design ideas. Understanding exactly who your target audience is and who you are marketing your products to will be essential as this needs to be reflected in the style in which you present them.
Avoid the temptation to display your most expensive products as the biggest items on your brochure or catalogue’s pages. Unless you are designing your brochure to push just one product, it is essential to make the whole brochure or catalogue work together in order to maximise sales of all products.
Last, but certainly not least, make sure you remember to include an order form. There are still those customers who like to organise their purchases in this way and you should remember to consider them.
Catalogue and brochure printers in Bolton, like us here at Minuteman Press, are very experienced in brochure and catalogue printing. Bolton businesses work closely with us to ensure that they always achieve the look that they need.