Altrincham has an interesting history as a market town dating back to 1290, and it has continued to operate a local market as well as building up its status as a commuter town within the Greater Manchester area. Because of this, Altrincham’s businesses are able to operate locally and also to take advantage of the opportunities of the wider area, so high quality printed materials are very important. Altrincham’s printers are kept busy serving the town’s local businesses and helping create the right impression.
There are two well-known theatres, the Club Theatre and Altrincham Garrick Playhouse, based in Altrincham. Printers in the area are required to help promote the busy entertainment programmes of these two theatres, which provide rolling schedules of musical shows, comedies and plays. The Altringham Garrick Playhouse was the first theatre in the world to stage a production of Psycho, and has received National Lottery funding.
Visitors to the town often spend time at Dunham Massey Hall, an impressive 18th century building based just outside Altrincham. Printers in the area are ideally placed to provide materials such as brochures to let visitors know about attractions, such as the hall and the deer park. The Old Market Place is also very popular with visitors, a conservation area that often features on historical tours of Altrincham. The Old Market Place was the original trading area in the town and still features timber-fronted buildings and cobblestones. Visitors to Altrincham can pick up printed materials from the local tourist information services to help them make the most of a visit to this historical area.