How can I use a brochure as part of a marketing plan?
As part of a company marketing team, you may take your company brochure for granted and think to yourself that as long as your company has one, then it kind of takes care of itself. Most companies have a brochure of some sort, thus it is seen as a necessity rather than part of an integrated marketing plan.
Standard brochures are a booklet describing your company’s services or products. Most are developed to sell the company to potential clients, but rarely is the transaction that straight forward. People do not pick up your company brochure and are instantly sold on a product. Nor do they read brochures cover to cover like a novel.
Customers glance at, and get a very good impression of your company from, your brochure. It is this impression that is so important. A well designed brochure is powerful and can give a visual impression of your company and imply values beyond demonstrating what your company does and how it does it.
So design and production values are very important when it comes to your company brochure. At Minuteman Press, we offer brochure and catalogue printing in Kings Lynn, and recognise the value that this marketing tool can have to your company. We recommend working with local printers if your business is looking for brochure printers in Kings Lynn.