The Sockman will promote Loughborough trade
March 10, 2010 by Gareth
If you are a local Loughborough retail trader, or even a local Loughborough brochure printer you will be familiar with the iconic Sockman sculpture. The statue is situated in the town centre and celebrates the town’s association with the hosiery industry.
Loughborough Town Centre Partnership, in conjunction with Charnwood Borough Council, plans to use The Sockman in a campaign to promote local traders, including printing companies in Loughborough. The Sockman will be used as the symbol on eco carrier bags, posters, flyers, roadside display boards and window stickers, which will be used in cars and shops. The aim of the campaign is to raise the town’s profile and increase trade. Mr. Adrian McInnes, chairman of the Town Centre Partnership said:
“It’s a campaign to get people shopping in town and buy things locally. We decided to use the Sockman because a lot of people associate Loughborough with it straight away. In these challenging economic times, Loughborough has had to compete with the three major shopping destinations of Leicester, Nottingham and Derby, all of which have extensive promotional campaigns to encourage inward investment”.
It is hoped that the campaign will encourage shoppers to buy locally in an effort to combat the depressed economic climate. Loughborough businesses will wish the campaign every success and hope to see good results. If you are a printing company in or around Loughborough you may have been lucky enough to pick up some of the print work needed for the campaign.