Loughborough gets together to raise money for Children In Need
November 30, 2011 by Michael
Events have been held throughout Loughborough to raise money for the Children In Need BBC charity event.
Like many villages, towns and cities around the country, various fundraising events have been taking place to raise money for disadvantaged Children here in Britain. The actual televised Children In Need programme was particularly special to Loughborough as the Midlands part of the TV programme was broadcast live from Loughborough University.
Whilst Loughborough hosted the Midlands section of the show, the Yorkshire one was broadcast live from the town of Pudsey in Leeds. This is the home of Pudsey bear, the appeal’s mascot. To promote the fact that Pudsey was ‘coming home’, banners were hung in the town, featuring the brightly coloured eye-catching spots design and images of Pudsey bear himself, in a good example of how charity events can be promoted using banner printing.
Loughborough’s broadcast featured a local charity called Steps, giving it much-needed publicity and drumming up donations from the people of Leicestershire. Several local businesses had got involved to raise money for the appeal and local school children also helped, with fancy dress events and sponsored silliness helping to contribute to the total raised by the appeal.
So far, this year’s Children In Need appeal has raised over £26 million that will be contributed towards helping to give children in the UK a childhood that keeps them safe, that is secure and happy and that also helps children to reach their full potential.