Drive sales on the high street in Loughborough
May 16, 2010 by Gareth
High Street stores in Loughborough may have found that sales fell throughout April due to pre-election uncertainty. According to a report in Marketing Week, figures from the British Retail Consortium indicated that like for like high street sales fell 2.3% against the same month as last year. It appeared that non-food sales were affected as it is thought that consumers were unnerved by the forthcoming election and it affected consumer confidence as consumers kept to essential purchases such as food over this period.
It is not all doom and gloom as the British Retail Consortium acknowledged that trends show that consumers are more willing to spend at this point than a year ago, but given the country’s deficit and the uncertainty around the Government and how they plan to tackle this, people are still mindful of their jobs and their income and it reflects in high street spending.
Falling sales make it more important than ever for retailers to have a strong high street presence with point of sale advertising. Proven to have an impact on sales, a strong point of sale presence can often have a longer lasting effect on sales than offers such as buy one, get one free or two for the price of one, without devaluing your product.
If you are looking for POS printing in Loughborough, there are local businesses in the area that can help you produce posters and POS such as A-boards or window displays that can raise awareness of products, drive footfall and prompt purchase.