Liverpool Echo owners report rise in revenue thanks to leaflet printing
May 28, 2011 by Michael
Liverpool Echo, Daily Post and Manchester Evening News are all owned by Trinity Mirror Group. The Group reported an overall fall in revenue when compared to last year and this is largely being attributed to a drop in advertising sales. The Trinity Mirror Group has seen advertising sales and classified ad payments drop by up to 22% and this, in combination with a challenging trading environment, has forced the Group to look into other ways to make money.
Trinity Mirror has been able to generate an 18% rise in advertising revenue from different sources and have seen success by focusing on contract printing, football club publishing and flyer printing. Liverpool Echo and Manchester Evening News have traditionally been channels of communication for the public sector, but the advertising revenue generated by this fell by 47%. As well as focusing on flyer printing and other more effective forms of advertising, Trinity Mirror look set to weather the current economic storm that is affecting the publishing and printing industry as a whole.
This investment in flyer printing sets Liverpool printing companies in good stead to brave the tough times in the industry as it shows a real faith in tried and tested methods of communication. As well as this investment, Trinity Mirror is also embarking on a strict cost-saving programme and has set objectives to save £15m by the end of the year.