Liverpool advertising agency goes into liquidation
June 28, 2011 by Michael
One of Liverpool’s leading advertising agencies has gone into liquidation after 25 years in the industry.
Finch, the advertising agency that were behind the branding for the Capital of Culture campaign in 2008 and the Liverpool One shopping development launch in 2007 have since gone voluntarily into liquidation. Its directors have blamed a tough economic climate and an agency model that no longer works on its demise.
Finch provided branding and advertising services for a number of prestigious clients, including DeVere Hotels and HBoS banking group. Employing eight people and having recently moved to prestigious new offices in the city centre, the future looked rosy from the outside. However, whilst being experts in TV and print media set them in good stead, they felt this mix no longer worked for them and found it more and more difficult to make ends meet as a business.
The shift into the digital age has proven to be the downfall of many an advertising agency, but just as many others have proved that print and digital can work alongside each other and that there is still an appetite for both media from clients. There is scope to deliver digital campaigns alongside press advertising or POS printing.
Liverpool is a city that is very much representative of the tough economic climate facing many areas of the UK – agencies may find they have to adapt or cease to exist in the current battle for ‘survival of the fittest’.