Posters promote Crabbie’s
August 17, 2010 by Michael
Companies offering poster printing in Leith or other areas of Edinburgh will want to be offering their services to a brand with strong Scottish Roots as Crabbie’s Alcoholic Ginger Beer looks to run a poster campaign in Edinburgh around the Fringe Festival. City centre bus shelter posters will be the locations booked to take advantage of the thousands of people who descend on the city around this time of year. The poster campaign will be backed up by a radio campaign on Real Radio and the campaign has been designed to promote general awareness of where the brand is stocked in Edinburgh. The radio campaign will run 40 second advertisements around the theme of ‘Crabbie’s Adventures’ directing locals from Leith and other areas around Edinburgh and all the visitors to the city to key bars in the area.
The posters will also communicate that strong Scottish roots that the brand has to visitors and locals. The John Crabbies distillery used to be located on 100 – 124 Great Junction Street in Leith. Branded street maps will also be printed and distributed to consumers who come into the city and this will map out which venues stock the drink alongside key landmarks in this historic city. The job for the marketing campaign is a mix of driving awareness of the brand heritage and driving footfall to local venues. This latest campaign comes on the back of a series of summer campaigns that the brand has run including sponsorship of the Scottish Open which was held at Loch Lomond.