Leith agency appointed to work on SSE
June 3, 2010 by Gareth
Printing companies in Leith could be gearing up for a busy time now that ‘The Leith’ creative agency in the area has been recently appointed to work on Scottish and Southern Energy’s advertising campaigns. The advertiser is a supporter of the outdoor advertising industry, having run bus campaigns and billboard campaigns in the past, which can be an important source of income for print companies.
There had been rumours in London trade press that Scottish and Southern Energy might be looking at London creative agencies to work with on their advertising campaigns after calling for a pitch that included creative agencies from Scotland and London. The news that they have appointed The Leith as part of its roster is therefore good news for the agency but also the wider advertising industry across the area. As reported in The Drum magazine, Jonny Petrie, brand manager at the client said of the Leith agency:
“We’re excited to tap into their creative expertise”.
Scottish and Southern Energy is the UK’s second largest energy supplier and a major client for Scottish creative agencies. The client has worked with other Scottish agencies in the past for various marketing efforts across their different departments such as The Union, The Gate Worldwide and Story.
The Leith will work with Scottish and Southern Energy across advertising and community work. The client has previously ran large format billboard posters and large format vinyls across the side of buses with the transport media helping to fit with Scottish and Southern Energy’s greener credentials.