More demand from publishers for digital short-run print
January 23, 2010 by Lyndon
The company offers both litho and digital printing but they identified a gap between the two. They bolstered their mono capacity with the addition of an Océ VarioStream 9210 digital web press, which complemented their mono Nipson VaryPress. The facility allows the company to print on a wider range of stocks and substrates, which includes coated papers.
MPG Biddles had noticed a rise in demand for digitally printed short-run books and decided to add the new kit to bridge the gap between their litho and digital facilities. General manager Mr. Rod Willett said:
“The Océ VarioStream 9210 fills the void between these machines and our litho presses and adds additional volume to handle jobs we receive from MPG Books in Bodmin Cornwall. If you’re in the book sector, there’s a need to optimise your plant which is often difficult to achieve. You have to play to each other’s strengths.”
Demand for short-run print is likely to continue to rise as businesses have to respond to economic conditions. Innovation in the print industry is dynamic and tends to happen fast. It can be difficult to get the timing right when investing in new kit. Other printing companies around Kings Lynn will be considering future investment. Increased demand remains a significant factor in making such investment decisions.