Kings Lynn companies benefit from production techniques
May 11, 2010 by Lyndon
Businesses locally can benefit from using poster printing companies in Kings Lynn to produce their advertising solutions. Companies may think of poster printing as a fairly straight forward process but with a little thought and creativity, production techniques can really bring advertising, and therefore a company’s message, to life.
Outdoor advertising, such as billboards, bus sides or bus shelter posters have a strong selling point to potential advertisers in that they could be seen as the last traditional broadcast medium these days following the fragmentation of television and falling press circulations. However, just because the medium is already good, does not mean that it cannot be made better with a bit of innovative thinking and creativity. Adding a poster printing production technique, such as a lenticular, can really grab attention and transform a good poster design into a great poster design. Recently, Avatar’s launch on Blu-ray and DVD was accompanied by one of the largest 3D lenticular panels to date to be used as a backdrop display for HMV’s store to celebrate the launch. The size pushed the boundaries of lenticular design and print but was sure to have had consumers talking at the store and to their friends and peers afterwards.
Particularly if your Kings Lynn business is trying to achieve that ‘water cooler’ moment where word of mouth can spread your advertising message, adding cool production techniques to your outdoor campaign gives the opportunity to add value to your advertising campaign by getting people to talk about it.