Healthy start to tourism season for Norfolk
March 18, 2012 by Lyndon
Tourism in Norfolk is looking healthy, with tour operators and accommodation owners reporting a boost in the number of people booking holidays in the region this year.
Hoteliers, tour operators and holiday parks in Norfolk have reported a strong opening to the holiday-booking season this year. This could be due to a combination of the on-going trend for holidaying in the UK and the impact of advertising and marketing activity to promote the UK and Norfolk as holiday destinations.
One tour operator, Hetti Simpson, runs the company Norfolk Hideaways. This company promotes holidays in and around Norfolk. She recently spoke about the positive start to the year, saying:
“Norfolk Hideaways has taken a massive 74 per cent increase in bookings in January, compared to 2011. The bookings are not all for the summer holidays either, it would seem that Norfolk is really on the map for Brits who want to holiday at home this year.”
A new brochure has been launched by Norfolk Tourist Attractions Association, with over 500,000 copies being printed by local brochure printers. Kings Lynn, Norwich and the wider Norfolk region will receive copies of the brochure via a distribution network of local businesses, with a view to boosting tourism further.
By combining online activity with wider UK-based campaigns and printed material like flyers, leaflets and brochures, Norfolk is seeing a positive return to form when it comes to tourism in what are still thought to be challenging economic times.