National Library of Scotland promotes exhibition using full colour printing
July 2, 2011 by Lyndon
Glasgow agency Frame has created a print advertising campaign to promote the National Library of Scotland’s Banned Books exhibition.
The Banned Books exhibition is the largest expo that the National Library of Scotland will host in 2011 and the promotional campaign is set to run from now until October, when the exhibition ends. The National Library of Scotland hopes to attract in excess of 40,000 visitors to the exhibition, so a strong promotional campaign is the key to attracting visitors.
Marketing services agency Frame have produced a range of communications across press and outdoor advertising that showcase some of the controversial titles that are featured in the Banned Books exhibition, showing striking images of books and clever word play using full colour printing. Glasgow-based Frame released a statement from their Creative Director, Angus Walker, stating that the agency was “chuffed to bits to have been appointed”. Walker then went on to say:
“This is a great brief and a fantastic exhibition from one of Scotland’s national treasures. We loved working on it and can’t wait to see all the work up in print.”
The communications produced by Frame feature images of famous banned books such as Lady Chatterley’s Lover by DH Lawrence, which features thought-provoking statements on the cover. The National Library of Scotland hopes that the advertising campaign will be thought-provoking and that it will bring in visitors as well as generating discussion or awareness of the Banned Books exhibition.