New app helps business cards go digital
December 9, 2011 by Gareth
A new iPhone app is helping business cards to bridge the gap between the physical and the digital world.
The app was developed and launched under the name CardMunch and has recently been bought by LinkedIn, which is an online networking service for professional businessmen and women.
The iPhone app works by taking a photograph of a regular business card and then turning this information into a virtual contact card that is stored on the iPhone. The added benefit comes in the form of the app’s ability to download information about that person direct from their LinkedIn profile.
LinkedIn allows people to upload information about their current and previous employment details, their skills and qualifications and also allows them to connect with other users to increase their personal network. This new app is a great way of adding an extra layer onto traditional business cards using this new technology that creates digital business cards.
Glasgow Business Network is an organisation that could benefit from this new technology, as they host several networking events each year where local professionals can meet and share contacts and knowledge. Whilst the app helps to make the sharing of information easier, it is certainly not a replacement for face-to-face networking and traditional business card printing in Glasgow still looks set to play a big part in the city’s business networking events.
The CardMunch app is available for free download from the Apple App Store and should work with most business cards.