Full colour printing with Minuteman Press
Full colour printing is employed widely in marketing and advertising; used the right way it can make a huge difference to sales. Thanks to improved technology and the advent of digital printing presses, printing in full colour doesn’t have to look lurid or unnatural – nor does it have to be expensive. We at Minuteman Press offer high quality, low cost full colour printing options on all our products, from brochures to business cards.
Look at any successful marketing campaign and you’ll see full colour printing being used, starting with a striking, recognisable logo to gain instant brand recognition. A few highly visible colours on an uncluttered background works best – this attracts customers and spreads the news about products and services, without confusing the eye. Simple, uncluttered text is also a must. When you employ full colour printing, the graphics speak for themselves – you don’t need yards of explanatory small print as well.
Full colour printing is eye-catching and alluring, instantly adding upmarket style to whatever is being sold. Glossy, colourful literature tells the customer that what they are buying is of superior quality, and maybe a bit better than the one advertised in matt two-tone. Market research has proven that the more the recession bites, the more people want to reward themselves with a little bit of luxury. By having your marketing and advertising printed off in full colour, you’re meeting this need.
Full colour printing can make your venture a success no matter what you do. Am Dram groups, school fetes, church fund-raising events and local charity groups can all achieve good results by giving their printed literature a glossy, visible finish. Digital full colour printing gives a particularly striking look when using photographs. We at Minuteman Press suggest that if you’ve got a firework event coming up, you order some leaflets incorporating images of last-years display on a glossy black or midnight blue background. A real spark of genius!