The V&A at Dundee hires Scottish agency for creation of campaign materials
March 30, 2012 by Gareth
The V&A at Dundee museum has appointed a Scottish marketing agency to help them produce campaign collateral to support their marketing activity.
It was recently announced that Scottish marketing firm The Leith Agency had been appointed to create and produce certain campaign elements for the V&A at Dundee. The V&A at Dundee’s mission is all about championing great Scottish design and so it makes sense that they appointed a Scottish agency to take care of their marketing. The campaigns that The Leith Agency will take care of largely focus on raising funds for the V&A at Dundee project, which could include designing and producing printed collateral or giving direction on how the brand should operate.
A partner from The Leith Agency – Brian Coane – recently spoke about the fact that the agency had been appointed as part of the marketing and fundraising team at the V&A at Dundee, saying:
“There’s nothing like the V&A at Dundee, and we’re excited by the prospect of its arrival in Scotland and the effect this will have on the continued resurgence of Dundee.”
Many firms within Scotland choose to source their suppliers, agencies and print companies locally, with Falkirk and Edinburgh being home to printing companies, design agencies and more that can offer a professional yet tailor-made service. This ‘shop local’ mentality is good for the Scottish economy and provides a good basis for the green shoots of financial recovery, especially during the current unstable financial climate.