Branding unveiled for Falkirk regeneration project
June 7, 2012 by Lyndon
The branding for a regeneration project in Falkirk has been unveiled, revealing a logo and identity that will feature across the project’s printed and digital communications.
The Helix, an area of unused land in Falkirk, is undergoing a transformation into a public recreational area and parkland. The branding for the project was recently unveiled, featuring a logo comprised of three shapes on a grid background. The logo and branding is currently featured on the website for The Helix and will also feature across any printed communications.
The Helix is a 300 hectare site which will be turned into a series of walking and cycling trails, a lagoon and play areas, giving local residents and visitors space to enjoy the great outdoors. The Helix will also feature The Kelpies – sculptures that are 30 metres high, that are being created by Scottish Sculptor Andy Scott. Developments like this often attract a number of tourists as well as local visitors, so it is always wise to have adequate information on hand to help people enjoy their visits. Booklets and brochures can help to communicate background information about works of art and information about walks and trails can be easily conveyed using leaflet and flyer printing.
Falkirk is set to benefit from The Helix from summer 2013, when the Central Park and Canal Hub developments are completed. Work is already underway and many local residents are getting involved with various parts of the project to help make it happen.