Edinburgh Zoo recently announced plans for a new nation-wide advertising campaign which is set to cover all aspects of communication including broadcast, direct mail, online and press advertisements that use digital printing. Edinburgh Zoo hopes that the new advertising campaign will appeal to a range of target markets and that it will attract new visitors to the zoo. The Zoo has appointed a Newcastle-based advertising agency, Cravens, to oversee the advertising campaign. Whilst larger organisations in Edinburgh may benefit from using national agencies to execute their advertising strategy, smaller local businesses often use local print companies in Edinburgh to help support their promotional activity. For example, local businesses use printing companies to provide [Read more]
Although the wedding of Prince William and Kate Middleton is still a few months away, there is already a growing demand for souvenirs celebrating the occasion. This is true in cities throughout the UK, although ones with a particular royal connection and a thriving tourist industry, such of Edinburgh, are home to the majority of the royal wedding memorabilia. Over Christmas, the Queen and her husband, the Duke of Edinburgh visited Edinburgh and this prompted entrepreneurs to try their hand at [Read more]
The UK and Scotland in particular are on red alert for a new adverse weather warning after the recent thaw. Snow, ice and possibly even blizzard conditions are forecast for Edinburgh in the run up to Christmas and this means potential disruption for local services. Many local businesses in Edinburgh may be relying on internet-based companies to deliver their printed materials in time for the festive season. However, with normal service only just resuming after the snow and ice in early December and with further disruption on the way, these companies may fail to [Read more]
Companies specialising digital printing in Edinburgh should get a boost of business pre-Christmas as the city gears up to run a poster advertising campaign to promote the city’s recent accolade. According to new market research by Scene Not Heard, Edinburgh is thought to be the best city to spend Christmas and New Year in. The city beat off stiff competition from other UK city favourites such as a London, Manchester and nearby rivals, Glasgow, to be voted by 70% of those 2,500 surveyed as the best choice for a Christmas or New Year destination.
Funded mostly by businesses around Edinburgh including the airport in the city and transport firm Lothian buses, a huge [Read more]
Stationery printers in Edinburgh will have been busy in recent weeks as the stationery company Black n’ Red launches a burst of experiential activity to get their brand into the hands of their target consumers.
The company, Black n’ Red, has printed thousands of their notebooks to be distributed in Edinburgh as part of a wider marketing strategy. The experiential activity will ensure that consumers physically experience the brand and what it is all about. This activity, to be tested in Edinburgh, forms part of Black n’ Red’s wider advertising campaign which is due to roll out over [Read more]
Companies specialising in poster printing in Edinburgh will have stretched their production talents to produce a new innovative poster installation on the city’s famous Princes Street as Quality Meat Scotland look to promote the quality of their natively produced meats. An interactive poster site in a bus shelter on Edinburgh’s Princes St contains a touch screen which passersby can interact with to find out more about Quality Meat Scotland, the products and their origin. Quality Meat Scotland has used the digital screen to promote its ‘Behind the Label’ campaign which aims to educate the general public about [Read more]
In what will surely be a boost to companies that offer poster printing near Leith and Edinburgh, the City Council has announced that a pilot scheme to erect giant poster boards in the city around the festival will be continued and rolled out across the area in the coming months. Large poster board sites were put up around Edinburgh during the recent Edinburgh festival and were managed by [Read more]
The Edinburgh Festival proved a huge triumph for a local Rutherglen actor who was awarded the top acting accolade at the festival. Scott Kyle, from Rutherglen, beat off stiff competition and was awarded the best actor award by Stage Magazine which is a much coveted award at the festival. The competition was stiff, but Kyle won the [Read more]
Print services in Edinburgh go into overdrive around August time as the Edinburgh Festival comes to town and thousands descend on the historic city in search of entertainment and culture. The city will be awash with posters advertising various shows and flyers are the bane of most peoples’ lives as PR staff try to encourage them to consider the performances that they are promoting throughout the month.
Edinburgh City Central Library is providing a haven for [Read more]
The month of August sees the return of the festival to the city of Edinburgh. Every year, thousands of visitors descend on the area to enjoy a wide range of arts in this historic city. This provides a great opportunity for relevant advertisers to put their message in front of such a large audience in Edinburgh. However, advertisers should bear in mind, before looking for print companies in Edinburgh, that there are restrictions on displaying posters and flyers around the city without authorisation and that Edinburgh City Council are keen to protect the image and appearance of this great city.
For the Edinburgh Festival, in order to reduce the unsightly appearance of telephone boxes or empty shop windows being covered with posters and flyers, [Read more]
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