Scottish local newspapers set to merge with The Daily Record
December 21, 2011 by Lyndon
Newspaper giant Trinity Mirror is set to merge The Daily Record with its portfolio of over 20 local newspapers to form one huge media company.
The move will see Trinity Mirror merging The Sunday Mail, The Daily Record and Scottish and Universal Newspapers. These companies will come together to form one group, which will be called Media Scotland.
Whilst this merger brings with it a level of uncertainty and the threat of potential job losses, it could also present a real opportunity for Trinity Mirror to streamline its media operations in Scotland and will also see print and digital titles being more consistent and coherent across the group, which is good news for readers who want a better news-reading experience. The merger is also a vote of confidence for printed media in general, at a time when digital or online formats are often favoured over more traditional media like full colour printing.
East Kilbride News is one of the local papers that will be affected by the changes, although to what extent is not yet clear. Media Scotland will be headed up by the current Managing Director of Trinity Mirror Nationals, Mark Hollinshead. Hollinshead commented on the change of direction for Trinity Mirror, saying:
“With our unique blend of national and local content, the combined reach of our portfolio of print and digital brands will deliver unrivalled coverage across the Scottish market. I look forward to working with our new top team in the exciting times ahead.”