Marketing campaign boosts East Kilbride-based Goals
May 31, 2012 by Michael
An East Kilbride-based company that rents out five-a-side football pitches throughout the UK has been given a commercial boost thanks to a marketing campaign that will hopefully lead to a takeover bid from a Canadian organisation.
Goals, the company behind a nation-wide network of five-a-side football pitches that are rented out to small teams, were facing tough times at the start of 2012, with results not being as strong as expected. However, a successful marketing campaign that encouraged players to ‘Get back in the game’ has helped to give the club a real boost. In the last two years, Goals has added 10 new sites to its offering, taking the total number of Goals football centres to 42.
Companies like Goals, which have an extensive estate and large premises from which each centre operates often benefit from large-scale impactful marketing materials such as advertising banners. When communicating high-level messaging such as headline offers or deals, many companies will ensure that their marketing mix incorporates an eye-catching media like banner printing.
East Kilbride-based Goals saw a one per cent rise in their sales last year when compared to the previous year. The owners of the company are now looking into the possibility of a takeover bid from a Canadian Organisation will help to strengthen their position in the market even further. Ontario Teachers’ Pension Plan from Canada is rumoured to be interested in taking over Goals, which has an estimated market value of £61 million.