Hard hitting campaign to tackle anti-social behaviour
September 6, 2011 by Gareth
Drinkers in Edinburgh and the surrounding areas are being targeted with a hard hitting campaign designed to tackle anti-social behaviour.
Following a number of complaints from local residents about drunken revellers using local alleyways as bathrooms, a suite of print communications have been commissioned by the Lothian and Borders Police, warning drinkers that they could face an on-the-spot £40 fine if they are found to be urinating in public places.
The campaign has been printed on bathroom vinyls, beermats and posters and it features slogans designed to be edgy and memorable, advising people to think twice before using the street as a bathroom. Slogans like ‘Use the loos or lose £40’ are printed on the mats, posters and vinyls, aiming to educate drinkers on the implications of this kind of behaviour.
Faith in the campaign shows how effective communication doesn’t have to cost a fortune and can instead be produced to a budget, cleverly utilising services like poster printing.
Dunfermline, just across the water from Edinburgh, has taken similar steps to reduce anti-social behaviour, with the introduction of a Safer Towns Team seeing a 34% drop in anti-social behaviour over the summer months. The Edinburgh campaign is due to run in local pubs, clubs and bars and is aimed at reducing the amount of complaints received for this type of behaviour.
Lothian and Borders Police said:
“Police officers will be enforcing the campaign with £40 fines, which would make a substantial dent on your night out.”