August 31, 2011 by Gareth
Employees from several businesses in Norfolk have bravely stripped off to create a charity calendar to raise money for a local restoration project in Swaffham. [Read more]
August 30, 2011 by Gareth
Leicestershire County Council has printed a number of travel guides with a focus on the options available for bus travel in the area.
The leaflets have been [Read more]
August 29, 2011 by Michael
Somerset residents are calling for a change in local authority policy when it comes to prosecuting people for putting up posters.
Currently, people illegally putting up [Read more]
August 28, 2011 by Lyndon
Six promotional banners have [Read more]
August 27, 2011 by Lyndon
Royal Mail’s Door to Door department has commissioned a survey, which recently revealed that 90% of people are happy to receive unaddressed mail from retailers.
The research was carried out by Fresh Minds, a research company. This survey revealed that as well as nine out of ten people being open to receiving unaddressed door-drop mail from retail companies, 74% were also happy to receive mail from fast moving consumer goods brands and 50% were happy to receive mail communication from restaurants.
These figures are great news for any local businesses thinking of branching out into the world of door drops. Printed flyers and brochures can be highly effective in terms of recruiting new customers and brochure printers in Coatbridge are experienced in producing this kind of communication. The survey also showed that 9% more customers recalled receiving a printed communication via the post as opposed to recalling an advert on television or radio.
Royal Mail’s head of sales and marketing strategy for Door to Door, Phil Ricketts, told The Drum:
“This research demonstrates the numerous strengths of door drops. Key is the fact it is a physical and tactile media, making it highly memorable. It is also very popular with consumers who can keep it in a visible place and refer to it when required.”
Door drops, such as flyers and brochures can work well as both a stand-alone piece of communication and as part of a wider marketing mix.
August 26, 2011 by Gareth
Six local newspapers run by Trinity Mirror are set to have their printing suspended as part of a cost saving exercise.
Scottish and Universal Newspapers, which is [Read more]
August 25, 2011 by Michael
Wiltshire Council and their waste management partners have reached recycling milestone with one million tonnes of rubbish being recycled in the county since its green waste initiative started 15 years ago. [Read more]
August 25, 2011 by Michael
A-list Hollywood stars Brad Pitt and Angelina Jolie recently paid a surprise visit to an Ayrshire restaurant whilst staying in Scotland.
Diners and staff at The [Read more]
August 24, 2011 by Lyndon
Many students across the Medway region have been celebrating success after the announcement that A Level passes were up again year-on-year. [Read more]
August 23, 2011 by Michael
Cheshire-based magazine Creative Boom has published an article giving helpful tips to freelance workers and small businesses in the creative industries.
The article was written by [Read more]