May 31, 2010 by Gareth
Reckless Peterborough drivers have come under police scrutiny with a new road safety campaign being launched.
The antics of Peterborough drivers were revealed by the police to highlight the risks that people have been taking on the roads. Among them was the case of a driver travelling with their paperwork laid out across their steering wheel, or drivers who set off without fully clearing their windscreen of snow and ice. There are also incidences of motorists trying to read text messages on their mobile phones whilst trying to drive their car. Clair George, the Road Safety officer for the Safer Peterborough Partnership, said that these cases were very disappointing and pointed to the fact that a lapse in concentration when driving can have devastating consequences, not only for the [Read more]
May 30, 2010 by Lyndon
Creative agency, The Leith, has made it onto the shortlist for the ‘Best of Health Advertising’ – national awards that recognises the best in creative work in Healthcare.
There are 26 agencies that have been short listed in the Best of Health awards, which is organised by the Institute of Practitioners in Advertising and the Leith based agency is one of them, with their entries included in amongst a total of 111 entries across 22 advertising categories. There had been 334 entries from 50 agencies in total submitted before the shortlist. The shortlist covers campaigns across press, online, direct mail and poster printing.
The IPA Best of Health awards is a well respected creative awards ceremony for media communications aimed at healthcare professionals or messages to consumers about healthcare. The team judging the work are led by [Read more]
May 29, 2010 by Michael
This summer in Cambridge will see two giant 48 sheet billboards displaying the new branding of local independent estate agent TuckerGardner. The estate agents, to mark their 21 years in sales and letting and to reposition themselves and their brand in the marketplace, had tasked Cambridge based Mobas to create a campaign to evolve their brand identity for the present day. This will culminate in the unveiling of posters on two of Cambridge’s most prominent billboards around the city. Mobas is a creative design, digital and brand agency solving design and communication issues for businesses in Cambridge.
The brand evolution developed by Mobas is to incorporate all elements of the marketing mix from the creative concept, which will feature some of Cambridgeshire’s famous landmarks, to PR and advertising campaigns – including the [Read more]
May 28, 2010 by Gareth
The Hemel Gazette is reporting the story of a mystery artist who has created a poster that is being seen by thousands of motorists every day in the area, with the cryptic message “Do you want flat roads and clean Women? Vote Tophe”. The poster is tied to the side of the magic roundabout in Hemel Hempstead, ensuring that this locally famous landmark gives the most high profile location to the mystery artist’s message and reaches as many people as possible.
This is not the first of the posters to appear in the area. Posters first began appearing following bad weather in the region which left roads in a state, with several potholes. The initial posters were displayed on Hemel Hempstead’s Leighton Buzzard Road with the message to motorists reading “Hertfordshire Council Pothole Slalom Course”, to warn them of the hazards on the [Read more]
May 27, 2010 by Mark
16 Ayr independent shops got together to promote the town centre with an A4 leaflet in April. They’ve now got bigger with an A3 leaflet and 32 independent shops and businesses to inspire you. The new leaflet is now in the final production stages. So look out for it at the end of May/beginning of June!
May 27, 2010 by Lyndon
Famous photographer Rankin has been signed up by an NHS trust in Birmingham to give them a hand with their latest anti-binge drinking campaign. The hard hitting campaign is designed to focus on the consequences of binge drinking and the loss of control that follows. Research has shown that whilst most people claim they understand the dangers that can surround binge drinking, they object to being fed a message that this is not socially acceptable behaviour. The NHS Birmingham East and North trust has put together a campaign that is not forcing a ‘drink less’ message but instead, focusing on what can happen as a result.
Rankin was involved in co-directing the viral ad which features a young person drinking heavily and out of control, falling [Read more]
May 26, 2010 by Michael
Southampton Council has ordered a football fan to remove their St George’s flag from outside his flat. The England football fan had erected flags to be used as banners, balloons and bunting in anticipation of the forthcoming World Cup in South Africa but as they were in a communal area outside his flat, supermarket worker Karl Staples has been told to remove them for health and safety reasons.
The wardens at the council flats in Southampton apparently had a complaint about the flags and bunting and deemed them a health and safety issue. The wardens said they had no issue with residents flying the flags of St George from their windows or on the inside of their buildings, and certainly had no issue with residents showing their support for the England team. However, they have said that all [Read more]
May 25, 2010 by Gareth
Any companies in Ayr looking for cost effective marketing should consider leaflets as a great way to get your message or product benefits out to consumers. They can be targeted, provoke a response and are inexpensive to print as there are print companies in Ayr who would be able to provide a cost effective and professional service.
When starting to create your company leaflet, there are design and print tips that you can follow to help achieve success. It is important to plan a copy of how you want your leaflet set out before you start designing. Working out where the content, pictures and titles will go roughly should help you when you start to design. Whilst leaflets are an inexpensive promotional material, this does not mean that [Read more]
May 24, 2010 by Lyndon
Supermarkets in Crewe will soon be seeing a big in store push for Velvet toilet tissue, following the launch of their new ‘Campaign for Trees’. The Velvet campaign is to run across May and June and then later in October, and is to highlight Velvet toilet tissue’s environmental message that they plant three trees for every one that is used.
Velvet will also be distributing 250,000 tree saplings to try to encourage customers to join the Campaign For Trees and vote for areas that their partner charity, Trees For Cities, should plant the trees in. The campaign hopes to engage ethically minded consumers as well as grow the brand.
The massive £10m campaign will include a multitude of media from TV, online, print and [Read more]
May 23, 2010 by Michael
Printing companies in Stoke-on-Trent will have been busy recently as billboard posters are due to be posted around the city, and leaflets due to hit local doormats across the next few weeks, for a campaign to be launched by British Waterways.
British Waterways is using billboards and leaflets as broadcast methods to launch their campaign to encourage more people in the area to discover all that Britain’s canals and rivers have to offer. The campaign ‘Yours to Enjoy Anytime’ highlights that now the warmer weather is coming, whatever your age, you should embrace the great outdoors. British Waterways hopes to show that [Read more]