Online giant Google turns to print advertising
February 2, 2012 by Lyndon
Online super brand Google is making a return to print advertising to promote its safety and privacy credentials.
The fact that an online brand is using printed communications as a way to reach its target audience is not new, but it may come as a surprise to some people to see Google turning to press advertising or poster printing.
Crewe-based car manufacturing company Bentley has taken a similar approach, appointing an advertising agency to handle both online and offline communications and recently consolidated its advertising and marketing activity when it appointed Connect Group in 2011.
In a world where online advertising spend is surpassing that of offline for the first time, many companies may neglect the importance of supporting printed collateral, but without things like leaflets and brochures to direct people to a site, many online businesses will struggle to attract customers.
Google is leading the way for a more integrated approach to marketing; embracing both print and digital ads that will help the company to reach a wider audience than if it kept its communications solely online.