Coventry firm made big investment in 2009
January 7, 2010 by Michael
A Coventry company with a 10 million pound turnover, called Inkfish, made a substantial investment in new machinery last year. Inkfish specialise in direct marketing material. The company upgraded their mailing lines with the addition of a Buhrs envelope inserter, at a cost of £200,000.
Surprisingly, the new BB300 envelope inserting system is the second to be installed in less than twelve months. The first BB300 was brought in to service an existing contract but the new machine won a lot of additional new work. Commercial Director, Jason Langford-Brown, said that further investment was needed.
The machines are used to handle complicated insertion jobs, including multi- part mailers and intelligent documentation. BB300’s have 24 feeders allowing them to process 10,000 envelopes per hour. The two machines have enabled the company to increase their productivity by nearly 50%. Mr. Langford-Brown said:
“One particular job that we had in required over nine selective inserts. Buhrs helped to crack the problem of how to go about it, including adding all kind of complex applications like cameras.”
Undoubtedly, there will be print companies in Coventry who would question the wisdom of such an investment in the face of ever decreasing margins on mailing work. They may prefer to go for good quality used kit but it has to be noted that this company has doubled its turnover from 5M to 10M in just three years. So, perhaps this is the way to go for ambitious print companies in Coventry.