Cancer Research UK in push to recruit Race For Life volunteers in Coventry
May 17, 2011 by Lyndon
Cancer Research UK is urging women from across the West Midlands to volunteer for their Race For Life fundraiser as the charity see less than half the expected number of women sign up.
Race For Life is a sponsored 5k run, walk or jog and is held annually across the UK. However, 2011 has seen a dip in the number of volunteers, with Cancer Research UK only receiving 2,500 entries as opposed to the 5,000 they had anticipated.
The campaign to encourage women to sign up and help to raise funds for life-saving cancer research has been supported by a TV ad, in which Gloria Hunniford appeals for people to join in with Race For Life. Race For Life is sponsored by Tesco and has also received the support of nationwide press, however on a local level; the campaign is failing to deliver the desired results. The charity could consider using a local printing company that offers services such as flyer printing in Coventry. The flyers then could be distributed at local women’s clubs and groups to encourage participation in the race.
Flyers could also convey facts that may help to bring home the reality of the need to further fund cancer research. For example, almost 27,000 people are diagnosed with cancer every year in the West Midlands alone. By raising money through Race For Life, vital funds could help to prevent these numbers rising in future.