400,000 flyers printed to promote Stratford
September 2, 2011 by Lyndon
400,000 flyers have been produced to advertise Stratford as a tourist destination in a massive bid to increase the amount of visitors to the area.
The promotional drive is being headed up by Stratforward, an initiative that is in charge of the Business Improvement District in the town centre and is part of a wider advertising campaign. The wider campaign includes leaflets and flyers that work alongside press, radio, outdoor and online advertising. This multichannel advertising mix allows Stratforward to cover all bases and to ensure that they reach a wide variety of potential visitors.
The flyers are an integral part of the advertising campaign and these are being distributed throughout the UK at tourist information centres. There are also plans to distribute them through Welcome Break service stations and at train stations along the line from London to Birmingham, ensuring that Stratforward get the most from their flyer printing.
Coventry, Stratford and the surrounding towns are steeped in history and offer a wealth of attractions for tourists, for example The Royal Shakespeare Theatre may draw in a crowd in search of culture and the Stratford Literary festival has events happening throughout autumn, featuring talks from people like Maureen Lipman.
Flyer printing is a versatile way of communicating detailed information that can be given to people to take away and digest in their own time. When combined with a number of other marketing channels, the effectiveness of the flyers is sure to be amplified.
The 400,000 leaflets are already in circulation and Stratforward hopes to see people following the call to action on them, which is to visit Stratford.