Royal Mail survey shows 90% of people happy to receive door drops
August 27, 2011 by Lyndon
Royal Mail’s Door to Door department has commissioned a survey, which recently revealed that 90% of people are happy to receive unaddressed mail from retailers.
The research was carried out by Fresh Minds, a research company. This survey revealed that as well as nine out of ten people being open to receiving unaddressed door-drop mail from retail companies, 74% were also happy to receive mail from fast moving consumer goods brands and 50% were happy to receive mail communication from restaurants.
These figures are great news for any local businesses thinking of branching out into the world of door drops. Printed flyers and brochures can be highly effective in terms of recruiting new customers and brochure printers in Coatbridge are experienced in producing this kind of communication. The survey also showed that 9% more customers recalled receiving a printed communication via the post as opposed to recalling an advert on television or radio.
Royal Mail’s head of sales and marketing strategy for Door to Door, Phil Ricketts, told The Drum:
“This research demonstrates the numerous strengths of door drops. Key is the fact it is a physical and tactile media, making it highly memorable. It is also very popular with consumers who can keep it in a visible place and refer to it when required.”
Door drops, such as flyers and brochures can work well as both a stand-alone piece of communication and as part of a wider marketing mix.