Coatbridge musicians get helping hand from Loud in Lanarkshire
April 27, 2012 by Lyndon
A new website has launched to help give emerging musical talent in Lanarkshire a helping hand when it comes to getting exposure to the public.
Loud in Lanarkshire is a new music website aimed at giving local musicians and bands a platform from which to get noticed. The site was devised and created by John Doulton, a local music lover who is studying Commercial Music at the University of West Scotland.
The digital age has seen the way that bands promote themselves changing drastically, with social networks now playing a big part in the success of a band alongside traditional gig-advertising methods such as poster and flyer printing.
Coatbridge-based John Doulton recently spoke about his project to the Coatbridge and Airdrie Advertiser, saying:
“I’ve played in bands for a long time and as part of my course I was expected to come up with a business proposal so I came up with this. I’ve already had more than 600 visitors in the first five weeks so it’s starting to take off.”
Of course, platforms like this are only successful if people are directed to them, so face-to-face contact, word of mouth and traditional printed advertising still have a huge part to play in the success of local bands. Local print shops in Coatbridge already work with local musicians to produce flyers and posters to advertise their gigs and these printed items often contain calls to action to ‘like’ the band on Facebook, showing how print and digital can work hand in hand.