Manchester is unmissable
May 2, 2010 by Michael
Manchester City Council has enlisted the services of local printers, such as printing companies in Chorlton, to create a poster campaign across Manchester to highlight their upcoming programme of events. Manchester City Council is using posters as an unmissable broadcast medium and a notice board to engage with the local population as they go about their everyday lives. Posters can penetrate the city centre, main roads in and out of town and residential areas – meaning that people are exposed to their message at several touch points throughout their day.
Manchester City Council’s own in house communications agency, called m:four, created a poster design to encourage the local people in the city centre and surrounding areas, such as Chorlton, Didsbury, Wythenshawe and Altrincham to keep their eyes out for upcoming exciting council events throughout 2010 and 2011. It is hoped that the advertising will attract great attendance at the events that Manchester City Council is planning, such as an open air theatre, festivals and live music like the Manchester Jazz Festival or the Queer up North Festival.
The poster campaign, which runs on bus shelter 6 sheets, depicts an ‘eye theme’ to highlight the need for city dwellers to keep their eyes open for details about the council’s plans. It is hoped it will create a real buzz around the wide and varied entertainment programme that the council is planning and create a strong brand identity for this events programme so that the local population will really engage with the advertising.