July 1, 2010 by Michael
The major sportswear brand UMBRO tasked a Manchester creative agency, Love, to design and produce a new UMBRO brochure to display their ‘tailored’ range of football kits.
The football kits are to be aimed at local grassroots football teams, encouraging them to wear the UMBRO football kit and the brochure, created by Love, is hoped will appeal to the amateur football teams and give them a positive impression of UMBRO’s gear. The ‘tailored’ range of kits is also worn by some top-flight teams, plus England’s national side, and so it is hoped that this will further encourage local teams to want to wear similar football strips.
The new brochure will show players such as Michael Owen and [Read more]
June 25, 2010 by Lyndon
Leaflets are being put to good use in Manchester to raise awareness of the new ‘safety passport’ launched in the area to help children who are lost find their parents in Manchester’s major shopping centre, the Trafford Centre.
The leaflets will be distributed with information regarding what parents and children should do in the shopping centre if they become separated and the leaflets are aimed at raising awareness of the best practice in the event of a child being lost.
The Trafford Centre is known for being a safe place for children however, due to the sheer number of people and the size of the mall, children can become lost or separated from parents. The Trafford Centre’s scheme coincides with Child Safety Week that started on the 21st June. The ultimate aim is to reduce the amount of time between a child being lost and being reunited with their parent as this can be a very distressing experience for all involved. The scheme promotes a document online that can be [Read more]
May 2, 2010 by Michael
Manchester City Council has enlisted the services of local printers, such as printing companies in Chorlton, to create a poster campaign across Manchester to highlight their upcoming programme of events. Manchester City Council is using posters as an unmissable broadcast medium and a notice board to engage with the local population as they go about their everyday lives. Posters can penetrate the city centre, main roads in and out of town and residential areas – meaning that people are exposed to their message at several touch points throughout their day.
Manchester City Council’s own in house communications agency, called m:four, created a poster design to encourage the local people in the city centre and surrounding areas, such as Chorlton, Didsbury, Wythenshawe and Altrincham to keep their eyes out for [Read more]
April 15, 2010 by Michael
The South Manchester town of Chorlton-cum-Hardy kept print companies in Chorlton busy these last few weeks with its ‘Big Green Festival’. The Big Green Festival, as the name suggests, is Chorlton’s attempt to aid the environment and raise awareness for ecological matters – for which Chorlton is renowned around Manchester, being known as the eco-hub of the city.
The Big Green Festival was located in several areas of Chorlton, including Chorlton CofE Primary and St Clement’s Church – both of which were filled with scarecrows that had been made by local schoolchildren.
It wasn’t just the schoolchildren who got into the spirit of making scarecrows either, as local businesses, including print companies in Chorlton, joined in to produce their own scarecrows. These were displayed proudly on [Read more]