Essex fire service – a display advertising channel?
May 27, 2011 by Lyndon
Plans were recently approved for the Fire and Rescue Service in Essex County to explore the possibility of using their headquarters and vehicles as advertising space.
The Essex Fire Authority approved the advertising plans last month in light of recent cuts to the Fire Service’s budget, which means the organisation needs to find a way to recoup up to £10 million of its budget that is set to be axed.
If these plans are approved, it could mean that local fire stations in Essex, Chelmsford and the surrounding areas would sell space to companies to advertise everything from mobile phones to local shops. These plans are good news for local businesses that are increasingly looking for new and innovative ways to advertise their services and products to customers. The change could also be a positive move as far as local printing companies in Chelmsford and the wider Essex region are concerned. The change could see a rise in the demand for large format printing jobs such as banner printing.
Chelmsford businesses are already using banner printing to advertise their wares but usually display these on their premises. The possibility of buying space at a local fire station would open up the possibility of reaching a wider audience and increasing their marketing reach.
Local fire station officers are welcoming the move as being an innovative way to make money in light of the government cuts. The plans will now be formalised and will then need to be given final approval before any advertising can take place.