Anti-chewing gum campaign goes from strength to strength
October 29, 2011 by Gareth
An anti-chewing gum campaign has gone from strength to strength since its launch and its organisers, the Chewing Gum Action Group, hope that this year’s campaign will help to reduce chewing litter even more.
The Chewing Gum Action Group launched the campaign in September in several UK towns and cities to encourage people to dispose of their gum responsibly. The campaign has been supported by printed collateral, utilising services like poster and flyer printing.
Chelmsford, Rotherham and Newport are amongst the areas taking part in the campaign along with a total of twelve other local authorities. This year’s campaign aims to add to the positive work done in previous years which has been focused on reducing the amount of chewing gun litter and encouraging people to think twice before they throw their gum away.
The Chewing Gum Action Group actively encourages people to run their own awareness campaigns, offering free downloads of A4 and A3 posters that could be professionally printed by visiting a print shop. Chelmsford Council uses part of their valuable budget each year to fund jet washing of pavements in the city centre to remove chewing gum litter and the campaign to change how people dispose of their chewing gum will hopefully reduce the need for this in future.
This year’s campaign carries the message that a hefty fine will be imposed on anyone found not disposing of their gum in a way that is considered to be reasonable and responsible.