Jeans business venture for Cardiff couple
August 19, 2011 by Gareth
The Cardigan-based couple behind clothing brand Howies are to launch a new business venture based around manufacturing and selling jeans.
Claire and David Hieatt are hoping to bring new life to the local economy by employing local people to make their jeans. At one point, Cardigan was a manufacturing hot spot for denim, with around 400 people churning out around 35,000 pairs of jeans every week. This activity saw £1 million being brought into Cardigan’s economy every week.
David Hieatt told News Wales:
“Jeans manufacturing was the lifeblood of the town at one time and the public response towards our plans has been fantastic and there’s great excitement that we want to get those skills working again. Our crazy dream would be to create jobs for all the people in the town.”
The initial plans are to create a range of jeans for men and to sell these online via a website and offline by creating sales material using catalogue printing.
Cardiff, Swansea and other major Welsh cities would do well to follow in the footsteps of the enterprising small town of Cardigan. By selling items online and via a catalogue, the jeans on sale will be accessible to a wide range of people whilst keeping overhead costs down. This business model looks set to give Cardigan’s economy a real boost and the founders of Howie’s have taken a five year lease on a property to run their operation from, showing their belief that this is a long-term venture.
The couple hope to launch their jeans brand in September 2011.