Holiday offers and brochures designed to attract visitors to Wales
February 5, 2012 by Mark
A leading holiday company has joined forces with a Welsh newspaper to offer tailor-made holiday deals that are designed to attract tourists to Wales.
Haven Holidays recently teamed up with the South Wales Echo newspaper to offer readers up to 50 per cent off some of their best holidays in Wales. The offer ran throughout January 2012 and was promoted both in the South Wales Echo and online via the WalesOnline.co.uk website.
Haven also offers a brochure, which explains in more detail the various breaks on offer. Haven has 35 holiday parks in the United Kingdom that offer visitors a number of amenities and coastal resorts to choose from. However, the partnership with the South Wales Echo focused specifically focused on attracting visitors to Wales. Brochures for Haven holidays can be requested from the Haven website directly and can either be viewed online or a physical copy can be posted out to prospective holidaymakers.
Many holiday companies choose a similar approach to Haven, having a dual presence in terms of marketing and advertising, covering both online and offline communications. By offering customers a choice of how they interact with a brochure, businesses can guarantee to appeal to more people than if a brochure were solely online. This is why many tour operators and holiday companies choose to use the services of brochure printers.
Cardiff-based South Wales Echo ran the offer in January to appeal to customers who were looking to escape the winter blues, and if the offer is successful it could pave the way for other similar partnership deals between the paper and its commercial partners.