Cardiff businesses to receive advertising advice for Olympics

Local businesses in Cardiff have been offered advice on how they should conduct their advertising practices around the Cardiff Millennium Stadium during the 2012 Olympic Games.

The London Olympic Games Organising Committee is offering free advice to businesses that usually frequent the area around Cardiff’s Millennium Stadium to ensure that Olympic guidelines are followed. The area around the sports stadium is a designated ‘Event Zone’ and there are strict regulations around the displaying or distribution of promotional materials in these areas.

Local businesses rely heavily on the services provided by printing companies in Cardiff to help them spread the word about their businesses. Traders such as food vendors, restaurants and takeaways often produce their menus that double-up as advertising material, using the services of local companies that can carry out flyer printing.

Cardiff’s Millennium Stadium is an area that will be controlled by the London Olympic Games Organising Committee during the games. There will be restrictions in place on some forms of advertising, but local authorities are keen to work with businesses in the area to ensure they are not affected in a negative way. A local cabinet member commented on this, saying:

“We have strong links with Cardiff’s business community and we want to work with retailers and traders to ensure that everyone is able to make the most of the games and the added footfall the city is likely to attract.

“This is one of the reasons why our trading standards officers are on hand to give free support and advice to any business or trader wanting further information or clarification about the regulations ahead of 25 July.”