Advertising banned at Cardiff Millennium Stadium
January 22, 2012 by Michael
Traders and vendors who rely on advertising around Cardiff’s Millennium Stadium were dealt a blow today as it was announced that there is to be a ban on advertising around the stadium during the 2012 Olympics.
There has been a ban on any advertising within 500 metres of Cardiff Millennium Stadium to protect the Olympics brand. The ban covers advertising on bus stops, billboards and in phone boxes; meaning that there may not only be a negative effect on business for traders who rely on using these as places to appeal to customers; but it could also have a knock on effect for local print shops in Cardiff who offer services like poster and banner printing.
Cardiff is facing the very same embargo on advertising as the other cities involved in the 2012 Olympics are. From Cardiff to London to Manchester and everywhere else in the UK that is classed as host city, advertising around the selected host venues will be banned.
A member of Plaid Cymru, Simon Thomas, commented on the advertising ban, saying that a ban could:
“Unfairly disadvantage small traders and businesses here in Wales and are clearly designed to benefit the large, multinational corporate sponsors.” He continued: “These regulations simply do not allow Welsh businesses to maximise the opportunities that might stem from the Olympic Games. They will make it virtually impossible for anyone to trade Welsh products aimed at tourists within the designated zone around the centre of Cardiff.”
Olympic organisers were asked to comment on the ban in Cardiff but have yet to release a statement.